“We are building a brighter future.”
— New PBS
It’s a new graphic standards system for PBS.
Background
The goal of this project is to visually and verbally understand identity and branding as it relates to a variety of businesses and their organizational structures. We will investigate what defines the personality, identity and substance of these businesses through the creation and execution of brand and identity programs.
Approach
We rebranded a brand which dead, dying and/or defunct. I rebranded PBS (Public Broadcasting Service.) Because the internet is popular right now, transitional TV programs face the challenge especially PBS. I not only rebranded the whole visual systems but also expanded any chance of business for the future.