BACKGROUND
Gus's is a local community market which is in San Francisco. They have been serving the best the area has to offer to the best people in the area for over 30 years. In all that time, Gus's community markets have worked out how to be the best at what we do: people like to find the best version of what they’re looking for, at great prices. The family still heads out on the floor to make sure you’ve got everything you need because they don’t just call ourselves mom n’ pop—they strive to make you feel like family.
Gus’s Market is for locals. We’re your neighborhood staple. After serving the San Francisco community for over 30 years, we know what folks like, and it’s pretty simple – fresh groceries, great selection, and neighborly service.
—Gus's community market
IDEA
GUS’S COMMUNITY MARKET directly obtains products from local farms and butcheries which is only in San Francisco. This plan will bring the greatest benefit to market owners and consumers. Also, the plan not only guarantees the benefits of owners and consumers but also maintains the freshness of foods. There is a strong and beneficial relationship. Because of this relation, we obtain high-quality values.
The main idea of the design and logo is a circle. Using circular shapes and lines presents the relationship between the owners and customers. The logo is used Mercurius, which expresses a casual and friendly feeling. The font of ”Community Market” is Univers, that is legible. Customers can rest assured to purchase products in our store.
Logo/Poster/Booket/Cup/Bag